For Rosario Avila, a Procurement Systems Analyst at RYAM, her Mexican heritage is a source of pride and an enduring connection to the family, traditions and values that have shaped her life.
Rosario supports RYAM’s Procurement team by troubleshooting SAP-related issues and assisting other departments as needed. She is bilingual and will celebrate 23 years with RYAM this October—“an accomplishment I am incredibly proud of.”
Born in Uruapan, Michoacán, Mexico, Rosario immigrated to the United States when she was two years old. She grew up in a family deeply rooted in Mexican culture and traditions.
Of the Mexican traditions her family observed, Día de los Muertos—the Day of the Dead—remains one of her favorites. She describes it as “a beautiful tradition that allows us to honor and remember the loved ones who have passed before us.”
That connection to previous generations is central to Rosario’s sense of heritage.
“Never forgetting where our ancestors came from is deeply meaningful to my family,” she shares. “Our heritage is reflected in our features, our love of music, dancing, vibrant colors and our warm hospitality. We are strong and loyal people who value family and protect and respect our elders.”
For Rosario, sharing these traditions also creates an opportunity to learn from one another.
“Learning about other cultures not only enriches our knowledge; it also helps us better understand one another and appreciate why we are who we are,” she explains. “Mexican culture is filled with happiness, resilience and a genuine love of life.”
Her pride in her heritage was strengthened by one of the most influential people in her life: her high school history teacher, José Navarro. He recognized Rosario’s potential as a leader and encouraged her to remain connected to her culture and preserve her Spanish.
Reflecting on his influence, Rosario recalls an important lesson: “He taught me that leadership begins with knowing my culture and being proud of who I am and where I was born.”
His encouragement inspired Rosario to remain bilingual—something she now encourages others to do as well. Her connection to both countries continues to be an important part of who she is.
“Although I was not born in the United States, this country is my home. I love it and will always be grateful for the opportunities it has given me—but Mexico will forever hold my heart.”
That pride is perhaps best captured in the way Rosario describes the culture she hopes others will experience and appreciate:
“The food, traditions, music and love of life found in Mexican culture are truly extraordinary. Once you allow that spirit into your heart, you will never want to let it go.”
