2025 was a defining year for RYAM. Surpassing 17,000 LinkedIn followers marked more than a growth milestone—it signaled a stronger connection with our audience and growing confidence in how our story is told.
This momentum did not happen overnight. Since launching a more intentional social media strategy in 2022, RYAM’s LinkedIn following has grown from approximately 9,000 to more than 17,000—nearly 90% growth in three years.
What the Growth Tells Us
- Growth is accelerating: Since August 2023, followers increased from 11,000 to 17,000—more than 50% growth in under 24 months, outpacing prior years.
- Strategy validated: Results reflect a disciplined shift to intentional, people-centered content supported by consistent execution.
- Enterprise value: Expanded reach and credibility are strengthening RYAM’s visibility, engagement, and reputation—supporting recruitment, storytelling, and broader business objectives.
Bottom Line: A focused, people-centered LinkedIn strategy has nearly doubled RYAM’s audience since 2022, with growth accelerating by 50% in under two years—demonstrating clear ROI from disciplined, consistent communications.
That momentum came from focus. By centering our communications on people, progress, and impact, RYAM’s voice became clearer, more relevant, and more trusted. When we share authentic stories about the work we do and the people behind it, our message resonates—and in 2025, it did.
Below are the Top 5 RYAM LinkedIn posts of 2025, ranked by engagement and impact.
5) Leadership in Action at Temiscaming
RYAM was honored to welcome Québec Premier François Legault to our Témiscaming plant, drawing strong engagement across our network. The visit highlighted progress across our product portfolio, manufacturing capabilities, and the vital role our operations play in the regional economy.
Above all, it recognized our employees. Their commitment to safety, operational excellence, and innovation continues to strengthen RYAM’s performance and reputation. This post resonated because it put people and progress at the center.
4) Inspiring the Next Generation on Manufacturing Day
During Manufacturing Day 2025, RYAM’s Fernandina Beach mill welcomed students and future innovators. The post showcased how STEM education connects directly to meaningful, long-term careers in manufacturing.
It reinforced a core belief: sustainable manufacturing begins with learning, curiosity, and opportunity—and RYAM is investing in the next generation.
3) Innovation Spotlight: Expanding the Kallima® Portfolio
The expansion of the Kallima® paperboard portfolio generated strong engagement by showcasing RYAM’s leadership in advanced material solutions.
This story stood out because it clearly demonstrated how innovation, customer focus, and sustainability intersect—building solutions for today while shaping what’s next.
2) Community Involvement
Some of the strongest engagement in 2025 came from stories highlighting RYAM’s commitment to the communities where we live and work.
Posts featuring partnerships such as our support of the Boys & Girls Clubs of Nassau County, including donations that provide safe spaces and positive programs for local youth, resonated because they showed impact beyond our operations—people supporting people and communities growing stronger together.
1) Employee Stories and Features
The most impactful content of 2025 was clear: employee stories.
Our highest-performing posts consistently featured the people behind RYAM and the difference they make every day—on the job and in their communities. Stories highlighting employees such as Rémi Burlon, David Borosch, Daniel Bradley, Albert Kelly, Jérôme Garriga, Nixon Santiago, and Maryse Basquez resonated because they were authentic, relatable, and human.
From driving digital innovation and operational excellence to mentoring others and giving back locally, these stories captured what RYAM stands for.
The takeaway was unmistakable: people connect with people. When we lead with authentic employee voices, our reach expands, our credibility strengthens, and our culture is clearly reflected.
Thank You for Being Part of the RYAM Story
Reaching 17,000 followers in 2025 wasn’t just a number—it reflected the trust, pride, and engagement created by our people.
As we move forward, we remain focused on what works: clarity, authenticity, and people.
Thank you to every employee who shared a story, celebrated a win, or helped shape how RYAM is seen and understood.
