In a world where fast fashion and environmental impact are increasingly at odds, the spotlight on sustainable innovation has never been brighter. RYAM was proud to be part of this global conversation at IDEA25, one of the premier events for nonwovens and engineered fabrics. As industry leaders gathered to showcase advancements and forge new collaborations, a central theme emerged: sustainability isn’t just a goal — it’s a shared responsibility.
Fashion Meets Sustainability: A Growing Imperative
The fashion and textile industries are undergoing a profound shift. From major brands pledging to reduce their carbon footprint to emerging labels championing circular design, sustainability is now woven into the fabric of modern fashion. Consumers are more conscious than ever, asking tough questions about sourcing, materials, and the end-of-life impact of what they wear. This movement has created a growing demand for fibers that are not only high-performing but also environmentally responsible.
Enter RYAM’s High Purity Cellulose and Fluff Pulp — essential ingredients in sustainable textiles and nonwoven applications. Our biobased products, derived from renewable wood sources, offer a clean, reliable alternative to fossil fuel-based materials. Whether it’s moisture-wicking fabrics for activewear or biodegradable wipes, our fibers support a circular economy without compromising on quality.
Championing Innovation at IDEA25
Representing RYAM at IDEA25 were:
- Judson Fidler – Technical Marketing Senior Manager, Fluff Pulp | US Tech Mktg & R&D (Left)
- Priyanka Bhattacharya – Principal Scientist | New Products (Right)
- Peter Benjung – Global Sales Director | High Purity Cellulose (Middle)
Our team engaged with peers and partners across the globe, sharing insights into our clean technology and bio-based fiber innovations. Discussions ranged from supply chain transparency to the role of science in driving new product development. The takeaway? No one company can solve sustainability alone — but through meaningful collaboration, we can accelerate change.
